As a thriving business in Southern California, we at Landscape Warehouse credit our relationship with our customers as the primary reason for our success. They are more than a source of revenue or numbers on a receipt to us. Many of our customers have grown to be friends – some for over 25 years – and we are dedicated to their success as much as we are to our own. Without their continued participation in our extended family, we would have no business.

I’ve developed a list of some of the things we owe our customers – I.O.U.s we gladly pay to them every time they walk in the door or call to place an order. You might want to consider them for your business as well.

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It’s no secret that I love soccer. I played on teams in Mexico in my early school years, and later in the US in high school where I earned MVP. I then went on to adult leagues. While in high school, I also played linebacker on the school’s football team.

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When my company joined CLCA we took advantage of all the educational events put on by various local chapters and took away a lot of information. Much of it concerned things we already knew, but what we didn’t know really helped us become better landscapers and better business owners. Also, by networking in the association, we learned better methods of doing certain things, and how to do them faster.

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Adaptation is the ongoing process of making incremental adjustments that improve your business. Little by little you are making changes improving how you operate your business, or how you serve your customers. Sometimes adaptation is small, such as adding a new product line. Other times it may involve a major change, like opening a store in a completely new marketing area – as we have done in Bakersfield. Either way, the goal is to stay efficient and stay connected to your customers’ needs.

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We are gearing up for our 12th Annual Channel Islands and Friends Fishing Trip out of Hook’s Sportfishing in Oxnard. To ensure this event is as successful as possible, we are looking for volunteers to help with the planning and Sponsor referrals. If you want to fish with us, so much the better. There is only room for 30 lucky anglers, so make your reservations early.

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Recently, I met with an old friend and colleague to talk about promoting my business and potential new projects. While discussing several different subjects, the conversation drifted into the topic of interoffice communication, and keys to verbal communication.

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A while back we discussed the danger of wearing too many hats in your business. Doing so will ultimately hurt your business, not help it. This is because some of those hats (areas of your business) are not your favorite, so your heart’s not fully in it when working at them. And let’s face it, chances are you’re probably not the best at doing them either.

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There’s no getting around the fact that the recent winter storms have negatively impacted the landscape industry; some of us more than others. Obviously, we can’t control the weather, but what we can control is our reaction to it.

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I want to wish you all very Happy Holidays and thank you for your support this year. I hope we can count on your continued support in the coming year and look forward to meeting more of our members at future events. Please follow our Instagram page for future events.

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Fall is in full swing; people are starting to overseed their lawns. Don't forget to dial it back on the irrigation timers! Last month we joined Ventura County Department of Child Support Services for their 4th Annual Trunk or Treat. We hope you were able to make it to the wonderful event.

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Watching teams competing in the baseball playoffs leading up to the World Series has given me another reason to appreciate our winning team of employees and associates at Landscape Warehouse. You can see most of our team members gathered for a photo in the Clipper’s October issue. It was taken on our recent company fishing trip…which was a blast.

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Amid one of the busiest times I can remember – both business and personal – I have found it necessary to reinvent myself and my company…once again. As entrepreneurs and business owners, we must always be on the lookout for when it’s time to reinvent certain parts of our business, to seek new opportunities, to look for ways to streamline certain departments for efficiency’s sake, or to give us a chance to occasionally explore entirely new business areas.

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We know that summer is the busiest season in the landscape business, and it can be challenging to find enough time in the day to get everything done. One of the biggest hurdles we face is making time for everything.

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Our annual fishing trip is quickly approaching, and spots are filling up fast. Join us for a full day of fishing on Friday, September 5 in the beautiful waters surrounding the Channel Islands, and take the opportunity to network with fellow green industry professionals. We'll be departing at 6 a.m. and returning to shore around 4 p.m. The fee for anglers is only $125 which is way below the going rate for a day’s fishing around Channel Islands.

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I want to share some thoughts on how being an active member in the California Landscape Contractors Association (CLCA) has truly benefited our company, and how getting more involved can benefit yours. There’s a saying, “You only get out of something what you put into it,” and we’ve certainly found that to be true by actively volunteering within the association.

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With summer just around the corner, it’s the season for landscape awards. I appreciate the fact that CLCA members have begun to use Landscape Warehouse as their choice for “Everything you need for your next award-winning landscape,” as our motto proudly announces. Make sure you and your crew members mention CLCA with their purchases, and we’ll see you at the SFV Regional Landscape Awards Dinner on June 21 at The Odyssey in Granada Hills.

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Hello Channel Islands Chapter members! I want to express my gratitude to those who have registered for our Corn-Hole Tournament/Lawnmower Racing Event on April 17 at Quinn CAT in Oxnard. If you haven’t registered yet, please make sure to mark your calen­dars and join us for this exciting event. We are collaborating with the LA/San Gabriel and San Fernando Valley Chapters to ensure its success. See page 7 for the event flyer and more details.

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We just moved our clocks ahead one hour (spring forward, fall back) and now everything looks different, our sleep cycle is all messed up, and our pets are wondering why we are feeding them an hour earlier. Oh, we’ll soon get used to it, because we have learned to adapt to change. As businesspeople, we have no other choice.

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We have entered a period of uncertain times. That fact is not debatable. The new administration is changing – or propos­ing to change – many of the things we have been complaining about but unfortunately have grown used to. Change always opens the door to uncertainty, but the phenomenal number of proposed changes, and the speed at which they are being rolled out, leaves many people with uncertainty on steroids. For most of the world, this is a major inconvenience. For those of us with businesses, uncertainty is a business killer that must be dispelled immediately by decisive action.

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We’re gearing up for this year and planning some great events. Our first event will be our joint Installation Dinner with San Fernando Valley Chapter at Yolanda’s Restaurant in Simi Valley on January 23. Come out, meet the new board and network with your peers.

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